Tuesday, 23 August 2016

Week 6 - Tuesday

We started today in the Pit, but weren't there very long as the computer was ka-put. So we shifted up to presentation D for a lecture on ethics. That was fun in that hot little room! Dry but necessary and glad to have it out of the way.
We then moved into studio time and discussed the ideas we had come up with from the 20 in 20 exercise.
Because of the difficulties trying to arrange a time for Hannah and I to both meet with Lee for feedback we asked if she would mind doing it during class. We were super happy that she said yes and here is our feedback:

Our presentation was deemed “satisfactory” in grade speak “C+”.

Both students were quiet and not confident enough when speaking/presenting.

The presentation was really engaging with the images and simple slides up until the “Ways to Wellbeing” slide where there was too much text and it felt really heavy.

Video/Image is more engaging for audiences and we needed more of this.

Whilst the content was good, the way it was delivered lacked punch.

Our insight was strong and well-defined.


Keep it more visual/simple.

In all honesty, I think this was fair feedback, however I cannot say I'm not disappointed. This project has felt like a real struggle for me in terms of not being able to do what I would've liked, and then compromising my design for my partner, and therefore compromising my result. Lee did say though, that a strong response in these next 7 weeks will mean that I can keep a solid overall grade.

After that I moved up to work with C & D streams as our studio time didn't seem that beneficial.
I really enjoyed moving up and seeing how the other streams were working. They were in the process of presenting their top 3 ideas to peer groups and then we moved through a "pimp the idea" exercise. So I got involved and helped pitch in with everyone's ideas. My own ideas were not formulated enough for me to share, so after completing that exercise I went away to compact them down so that I could present them for some feedback.

From the 20 in 20 exercise I picked my strongest ideas out as:

- A vest to highlight the elderly to make people aware of them. Kind of along similar lines to this NZ cycling campaign (http://www.nzta.govt.nz/safety/driving-safely/sharing-the-road/share-the-road-advertising/). awareness.

- Windows at the waterfront installation that show how your perspective is different at different ages. appreciation, consideration.

- video/poster ad campaigns depicting the deterioration of the elderly.

The feedback I got was that the windows and ad/video campaign were my strongest possibilities and maybe I can find a way to do both?
The interactivity of the windows is a really good way to engage the audiences.

The 1st idea may still make the elderly feel like a burden - why should they have to wear something to be noticed and respected?

My plan from here is to move on and further develop the 2 strongest ideas from today to present for feedback on Friday.


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