Break - development of ideas

I have been doing some further thinking about my project and talking it through with different people and feel like my window idea isn't really that relevant and doesn't actually help the situation that much, and an ad campaign may be the same - not very beneficial so I have been trying to do more ideation.
I've come up with things like:
* an elderly people walking club
* identified areas that are "elderly safe"
* a council based campaign that incorporates these ideas and my original vest idea whereby it is a campaign that has 3 parts to it (identified elderly safe zones, arranged group events for elderly in the city, and vests produced that are optional for the elderly to have and wear when moving about in the city).
* transport/rides on bikes when moving around the city (think croc bikes)
* travelators - this idea to have the moving travelators at crossings was a recurring one that came up with all the different people I talked to and whilst it seems ridiculous it is also a great idea - just not feasible for this brief.
* elderly tour bus
* a need to change the culture - moving billboards in the city which will catch the eye of the younger generation that encourage assisting those elderly who need a hand and give them the "feel good" factor.
* "if you need a hand to cross the street, it's just a chance for us to meer"
* a campaign designed to re introduce respect for the elderly (elderly need a level of respect for youth and younger generations too though!)

Then I came up with this realisation that technology is one of the major barriers between young and old. How do you fix a generation gap???

The problem with fixing one groups issue is that in doing that you can often cause other issues for other groups.

Maybe Wilma's not the issue - society and culture are:
the city is fast paced, noisy, narrow footpaths/roads make it not very accessible, there aren't enough crossing opportunities, it's not sheltered, large numbers of people, city culture promotes self importance, there are a lot of homeless people, youth that just "lurk" with no purpose, parking is stressful, there aren't enough park benches/rest stops.

Elderly like to have a conversation whereas younger people tend to be in a zone where they have more purpose and avoid 'unnecessary' conversations.

Bus drivers are of a low standard, could a tram system improve this?

Elderly friendly cafes/businesses could show this by having a sticker on their windows?

Seafarer's organise for people to be stationed throughout the city in specific t-shirts to help those from the ships move around the city. Maybe we could have people stationed around the city wearing something to identify them as friendly and helpful towards elderly people?

Elderly awareness days:
- flood the city in promotional material about supporting the elderly
- a day where they know they can go out comfortably
- schools station their kids  around the city and their job is to be of assistance - the incentive for the kids is credits and looks good on their record, this interaction would also then make its way to the parents of the kids hitting a lot of different groups.