Tuesday, 26 July 2016

Week 2 - Tuesday

Class today was a great opportunity to learn some different methods to try and define an audience group/consolidate our findings.
The first method we were taught was S.L.I.P (sort. label. integrate. prioritise.)

With a bunch of post it notes in hand a little cubby of wall space we tried out this method.











































































After completing our own SLIP theory, we then walked around and had a look at what others had come up with.
It was interesting seeing some like this:

























Which had identified some of the same issues as us, despite different perspectives.

We then were briefed on the Empathy Map technique and gave that a go.





























We created a persona: Jane, and thought about what she sees/hears, what she thinks, how she feels, and what she does/believes. From there we were instructed to note down Insights, Barriers and Goals.

Hannah and I didn't find this task the easiest but it did help us in terms of defining a persona, in order to realise that we needed to re-think and re-define our audience and perspective.

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