Friday, 22 July 2016

Week 1

Week 1 was a very vague introduction to the assignment with an initial briefing of well-being. It was kind of hard to conceptualise how it all linked together without the brief, but the lecturers were pretty set on withholding that so I tried to just engage in what they were saying.

In the Tuesday studio we read over the 3 articles/angles we had to choose from and I felt instantly connected to the driving stress angle as my boyfriend is a tradesman so is driving a lot and I see his stress. So my first direction was to think about ideas around tradesman and driving stress and talk to him and find out his thoughts/feelings. My initial thoughts were that trades people need to get places quickly and should they be of a higher importance to other drivers on the road? Trades people also often know shortcuts/where there are roadworks etc - could they share these "trade secrets"?
I also thought about who else driving stress affects: parents, young drivers, friends/family, bus drivers, taxi/uber drivers.

On the Friday we got paired up and I was a little bit disappointed in the fact that this was a group assignment as my partner was not at all interested in looking at tradesmen as a specific audience.
So over the weekend I tried to come up with some general insights.
How much time a day is spent driving?
How do drivers treat each other on the road?
What kind of pressures are put on people to get places quickly?
NZ driver stats (https://e2nz.org/nz-facts-stats/road-crash-data/):
-New Zealand has the second highest country in the world for deaths resulting from car occupant collision
-The toll is so high that the British FCO has issued an advisory to its citizens about New Zealand

What causes drivers' stress? Traffic, cops, speed cameras/limits, other drivers, pedestrians, cyclists...
What helps? Radio, talking to someone else in the car or via handsfree...
Tips from brake.org.nz:
-clear your mind of personal/work problems before getting behind the wheel
-learn to accept the things that bother you
-calm controlled breathing helps to relieve muscle tension and therefore lowers stress
-ensure the drivers seat, head rest and steering column are correctly adjusted to you
-eat sensibly - hangriness/hunger can affect concentration

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