After class on Tuesday, Hannah and I completed our collaboration agreement and discussed what we would each have done before Friday's class. We decided to each do a separate journey map for two different potential audiences. We liked the idea of looking at professional/working women and so we decided that I would generate a journey map for a young professional women (mid 20's, single, works in the city - lives in the suburbs) and Hannah would generate a journey map for a working mum (mid 30's, married with 3 kids, works in the city - lives in the suburbs). Our other task was to set up our blogs/reflective diaries, which I had to help Hannah with a bit as this whole concept of blogging is completely new to her.
Below is my journey map for the young professional woman:
What I identified after completing this was that the idea that had sparked interest with Hannah and I when we completed the SLIP approach in class was the male/female equality issue and how alternatives like walking and cycling etc aren't easy options for females compared to males in terms of the appearance pressures for professional women. My journey map for Jane didn't really reflect this and it made me wonder how we could return to that idea.
Rather than take the angle that driving is stressful, could we propose that the alternatives to driving are not appropriate for working women?
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